[1]张家睿,谭樱子,黄媖露.运用BWM-IPA方法的乡村温泉核心竞争力评价体系构建[J].华侨大学学报(自然科学版),2025,46(6):712-721.[doi:10.11830/ISSN.1000-5013.202507039]
　ZHANG Jiarui,TAN Yingzi,HUANG Yinglu.Construction of Core Competitiveness Evaluation System for Rural Hot Springs Using BWM-IPA Method[J].Journal of Huaqiao University(Natural Science),2025,46(6):712-721.[doi:10.11830/ISSN.1000-5013.202507039]
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运用BWM-IPA方法的乡村温泉核心竞争力评价体系构建()
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《华侨大学学报（自然科学版）》[ISSN:1000-5013/CN:35-1079/N]

卷:
第46卷
期数:
2025年第6期
页码:
712-721
栏目:
出版日期:
2025-11-20

文章信息/Info

Title:
Construction of Core Competitiveness Evaluation System for Rural Hot Springs Using BWM-IPA Method
文章编号:
1000-5013(2025)06-0712-10
作者:
张家睿1;  谭樱子1;  黄媖露2
1. 广东工业大学 建筑与城市规划学院, 广东 广州 510006;2. 华侨大学 建筑学院, 福建 厦门 361021
Author(s):
ZHANG Jiarui1;  TAN Yingzi1;  HUANG Yinglu2
1. School of Architecture and Urban Planning, Guangdong University of Technology, Guangzhou 510006, China; 2. School of Architecture, Huaqiao University, Xiamen 361021, China
关键词:
乡村温泉;  开发管理;  核心竞争力;  最优-最劣法;  重要性-绩效分析;  从化区;  南昆山
Keywords:
rural hot springs;  development and management;  core competitiveness;  best-worst method;  importance-performance analysis;  Conghua District;  Nankun Mountain
分类号:
TU984
DOI:
10.11830/ISSN.1000-5013.202507039
文献标志码:
A
摘要:
为弥补乡村温泉在规划设计、经营管理和生态保护等方面的不足,梳理出影响温泉区开发的12个关键准则,构建基于区域特征的差异化评估体系。将最优-最劣法(BWM)与重要性-绩效分析(IPA)方法有机结合,通过专家问卷调研,量化分析各影响准则的权重。以广东从化与南昆山两个典型案例进行实证检验,评估各要素的实际表现与重要性水平。结果表明:自然资源是乡村温泉发展的核心基础,其品质与保护状况至关重要;人文资源开发不足与交通、住宿等配套设施不完善是两地共同面临的短板,制约了游客体验的深度与满意度;受行业标准与平台经济影响,经营管理维度下的部分要素(如安全卫生、营销服务)易出现同质化竞争现象;两地在基础设施和市场需求认知上的差异,揭示了不同发展阶段与区位条件下温泉区面临的个性化问题。
Abstract:
To solve the shortcomings in plan and design, operation and management, and ecological protection of rural hot springs, 12 key criteria affecting hot spring area development were identified, and a differentiated evaluation system based on regional characteristics was established. Integrating the best-worst method(BWM)and importance-performance analysis(IPA), expert questionnaires were conducted to quantitatively analyze the weights of each influencing criteria. Empirical validation was carried out using two typical cases in Conghua and Nankun Mountain, Guangdong, to assess the actual performance and importance levels of various elements. The results show that natural resources are the core foundation for the development of rural hot springs, and their quality and protection status are crucial. Inadequate development of cultural resources and insufficient supporting facilities such as transportation and accommodation are common shortcomings in both areas, constraining the depth of tourist experience and overall satisfaction. Influenced by industry standards and the platform economy, certain elements within the management dimension(e.g., safety and sanitation, marketing services)are prone to homogeneous competition. Differences in infrastructure and market demand awareness between the two cases reveal specific challenges faced of hot spring areas at different development stages and locational conditions.

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备注/Memo

备注/Memo:
收稿日期: 2025-07-30
通信作者: 张家睿(1983-),男,副教授,博士,主要从事城乡规划与管理、城市更新、社区治理的研究。E-mail:454995035@qq.com。
基金项目: 福建省城乡建筑遗产保护技术重点实验室2023年开放基金(HQJZ2023KF04); 广东省住房和城乡建设厅科技创新计划项目(2022-R6-302887); 广东省广州市哲学社会科学发展“十四五”规划2024年度课题(2024GZGJ64)https:
更新日期/Last Update: 2025-11-20